BSEF Japan exhibited at Automotive World 2019 - Let's talk bromine
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BSEF Japan exhibited at Automotive World 2019

For the 3rd consecutive year, the BSEF global representative in Japan exhibited at Automotive World 2019 (the Car Lightweight Technology Expo) that took place from the 16th until the 18th January, 2019 in Tokyo, Japan.

The “Automotive Lightweight Technology Expo” is a unique trade show featuring all kinds of Components/Materials and Molding/Processing Technologies for automotive weight reduction.

During the 3-Day conference that counted more than 30 thousand visitors, BSEF Japan had the opportunity to communicate around the many benefits of brominated flame retardant technologies used in the automotive industry and present the multiple solutions for cable electronic applications and interior parts, among others.


Helping to meet the new challenge: lightweight for greater energy efficiency

Lightweight technologies play a significant role in the improvement of fuel efficiency without giving up enhancing safety and comfort. The trend towards light weighting allowing all means of transport to travel at higher speed and in a more energy-efficient manner, has also heightened the risk of fire.

Thanks to decades of innovation a wide range of tailor-made flame retardants solutions are in place across the transport industry to address the flammability hazard of materials used in various components.

Bromine-based solutions provide a critical layer of protection and in recent years have become an invisible component that vastly improves drivers and travellers’ safety.


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